Marketing Guide Secrets

The Social Media for Business PLR Package is now available brought to you by Melissa Ingold from SpecialReportClub.com.

This package is really for action takers and will include 5 lessons, 5 checklists, a sales letter and ecover for the 5 week training course.

The course includes:

* Week 1: Intro to Social Media in Business

* Week 2: Facebook for Business

* Week 3: Google+ for Business

* Week 4: Twitter for Business

* Week 5: LinkedIn for Business

You could set this up as a 5 week training course, use it as a 5 week fixed term membership, make videos and sell it as video training, set it up as content for offline presentations and a whole lot more.

This PLR package has been 100% custom created by the Special Report Club and is NOT reseller PLR, which means you will not find anyone else selling this package with PLR rights (if someone else is selling this as PLR, they are doing it illegally).

This package will not be around for long so make sure you get over and check out the Social Media for Business PLR Package.

Hostgator Black Friday 2011 Special Offer begins just after midnight, Friday, November 25th, 2011.

This is web hosting made easy and now even more affordable.

Last year Hostgator ran aspecial  offer and they were the #1 trending topic on Black Friday.

Well this year is no different and the promotion for the Hostgator Black Friday 2011 Special Offer will begin just after midnight, Friday, November 25th, 2011 Central Standard Time (-6 GMT). The special offer will run until 11:59PM CST Friday, November 25th, 2011.

They will be offering 50% OFF on ALL hosting services. This includes shared hosting, reseller hosting, VPS hosting, Dedicated servers and Windows hosting! But be advised this does not include domain names.

They will be changing their website to display the discounted rates and special promotion. There is No need to insert a coupon code to receive the special. The correct coupon code will automatically be inserted on all orders placed on Black Friday.

The promotion will bring their already competitive hosting packages as low as:

• Shared hosting: As low as $4.95 Now only: $2.48/month (pre-paid)
• Reseller Hosting: As low as $24.95 Now Only: $12.48/month (pre-paid)
• VPS Hosting: As low as $19.95 Now Only: $9.98/month (First Month)
• Dedicated Servers: As low as $174 Now Only $87/month (First Month)

The discount applies to the clients first invoice (so if you prepay for 3 years, you are getting one heck of a deal).

This awesome deal will only run for 1 DAY! So, be sure you get over to Hostgator to take advantage of this incredible deal.

Remember, this runs from  midnight, Friday, November 25th, 2011 Central Standard Time (-6 GMT). The special offer will run until 11:59PM CST Friday, November 25th, 2011.

So make sure you check out the Hostgator Black Friday 2011 Special Offer.

New Kindle Publishing PLR Tutorials has been released today.

Alice Seba and the DIYplr.com team just won’t stop. They are at it again, now tackling the Kindle publishing subject with some new PLR.

As you might be aware Kindle Publishing is a hot topic right now. With the release of the new Kindle Fire there will be even more of a need for Kindle content. You can learn about yourself as well as teach your list about it.

This new bundle is all about:

* Formatting Your Ebook (6 pages / 11 images): A step-by-step guide that shows your readers how to format their ebooks for publishing on Amazon’s Kindle Direct Publishing.

* Uploading Your Ebook (6 pages / 13 images): This guide will show your readers how to upload their books to be published on Amazon’s Kindle Direct Publishing.

* Selling Your Ebook (4 pages / 6 images): Walk your readers step-by-step through selling & promoting their books on Amazon’s Kindle Direct Publishing.

* Sales Reports & Getting Paid (4 pages / 9 images): Show your readers how to run sales reports and get paid after selling their books on Amazon’s Kindle Direct Publishing.

All of the content is illustrated and there are step-by-step instructions. There will be only 125 copies sold.

That’s 4 guides including 20 pages and 39 images of ready-to-go or ready-to-edit and monetize content!

You could get this, put in your affiliate links, make it ready for sell and publish in no time.

And if you are lucky enough there may be a few DIYPLR coupons still available that could save you $5 on your purchase. Just use coupon code: kindle on checkout.

This offer expires on November 1, 2011 so be sure you get over and get your copy of the Kindle Publishing PLR Tutorials before they are all gone.

The Business Bundle Mega Clear Out Pack is now available.

Alice Seba and her team at DIYPLR.com are at it again. They are giving you an early start to the holiday season by cleaning out some of the PLR content they have available.

The Business Bundle Mega Clear Out Pack is the start to that. This bundle contains 17 (68 guides / 698 images) of their business topic bundles. If you were to purchase all of these separately you would spend upwards of $340 but you now have the opportunity to get that at a fraction of the cost.

But it’s only available until November 1, 2011 and then all these bundles will be gone (or when they sell out, whichever comes first).

Here is the PLR included:

1. Ad Networks Explained
2. Start a Membership Site with Amember
3. Aweber Advanced User Guides
4. Clickbank Affiliate Tutorials
5. Firefox for Productivity
6. Get Response User Guides
7. Google Adwords Editor
8. Google Checkout
9. Google Website Optimizer
10. Hostgator User Guides
11. Making the Most of Mind Maps
12. Online Backup and Storage
13. Online Collaboration Tools
14. Online Survey Tools
15. PR Web Illustrated Tutorials
16. Spam Protection
17. Twitter Widgets

…for a total of 68 guides plus other content with over 375 pages and 698 images included.

This is a massive package with lots of good PLR and well worth a look. Remember this is only available until November 1, 2011. So, be sure you get over and have a look at the Business Bundle Mega Clear Out Pack before this sale expires.

Ever wanted to learn how to get started with outsourcing? Think your online and offline readers might want to know? Nicole Dean and Melissa Ingold of Coaching PLR Content have just released their their newest venture, Easy Outsourcing PLR Package.

There are lot of things that are needed with our business and usually not enough time to get them done. Running your business is enough but if you have a family or want to have a life, you need some help.

What if there was a way you could show yourself or others just how you can get some help with those projects. There is a need for quality outsourcing training in our industry.

This PLR package was developed for beginners and will help you teach online or offline business owners how they can begin Outsourcing The Easy Way.

This package comes with…

* 60 page report with Screenshots
* Collection of the 74 screenshots in the report
* 62 PowerPoint Slides

And this guide covers the following:

* What is Outsourcing?

* Creating Your Outsourcing Plan

* Questions to ask yourself Before you Begin
Outsourcing

* Creating your Outsourcing Budget

* Where to Find your Team

* 6 of the Best Places Online to Hire Workers and
How to Get Started with Each Site

* How to Interview Prospective Contractors so
You’ll Choose the Right Ones

* How to Manage your Outsourced Projects Including
Project Management Software Options and How to Use
Them

* 10 Outsourcing Mistakes to Avoid

With this guide you will be able to help people learn how to work less and earn more. They will be happy to learn these helpful tips.

This guide already has a great price but if you are a fast action taker you can get an additional $10 off coupon. Just use the coupon code: outsource

There are only 250 copies of this package available for purchase. Once they’re sold, this offer will be closed and you will NOT be able to buy this PLR package.

So, be sure you get over and check out the Easy Outsourcing PLR Package so you can see how you could be outsourcing your projects to make your worklaod a little easier.

There are many steps to finding a potential niche. Each one of them is an important consideration. The first three steps are: find a niche that appeals to you. Find a niche that has good demand, meaning that many people are looking for that information. And finally find a niche that doesn’t have too much supply or competition.

Once you find a few prospective niches that fit those considerations it’s time to evaluate them based on their profit potential. This is a subjective process because there are many different ways to monetize a niche and you likely have unique goals for your online business.

#1 How long will it take you to establish a following?

The more people who know about your website and visit it the better. However, if you’re in a competitive niche then it’s likely going to take you a bit to get noticed both by the search engines and your prospects. That’s okay if you’re a patient sort. If you’re in the niche for the long haul and have lots of time each week to work on your website then a business with a bit of competition is fine. You can make it profitable eventually.

On the other hand if you are in a hurry you want to look for a niche that doesn’t have too much competition. It’ll take you less time to get noticed by your audience and the search engines. It’ll take you less time to start to profit. Faster isn’t always better, it just depends on your vision, available time and your goals.

#2 Who is the audience?

This is important to consider. Some niches don’t lend themselves to high profits. For example if you’re marketing to a budget minded crowd then they’re not likely to buy expensive products and they may actually resent you selling them products. That doesn’t’ mean the niche isn’t profitable. You might monetize your site with advertising and affiliate memberships to coupon sites. It’s just important to think about whom your audience is and how you can monetize the site effectively before you decide on a niche.

#3 Is it a trend?

If you’re looking at a trend it’s important to weight the longevity of the trend. Of course you can’t pull out your crystal ball and predict when the trend will fade away but you can weigh it into your decision. Many people make good money on trends. That’s because they were able to take quick action and capitalize on it. They also understood that trends fade away and a long term business isn’t in the picture.

If you’re uncertain about the viability of a niche consider creating a fly catcher page for each potential niche. You’ll need to register a domain name and create a page for each niche. On that page you’ll put a sign up form on the page and offer a freebie product. You might also use PPC ads to drive traffic to that form. If a lot of people sign up for the information you k now that the niche is a viable one with a potential to profit. If you get very few if any visits and sign ups then you know the niche isn’t the right one for you.

Use both your instincts and your resources to evaluate each potential niche based on its potential to profit. Consider your audience, monetization opportunities, duration and competition.

There’s a lot of hype about niche marketing. Along with excitement often comes misinformation. If you’re an aspiring internet marketer this misinformation can be dangerous.  It can cost you time, money and energy. Instead of dealing with all that frustration, learn the facts and start your business off right.

Myth #1 There Are No More Profitable Niches

Fact: This just isn’t true. If it were the case then humanity would come to a standstill. We’re a species that is ever changing. Technology changes. Trends come and go. Life is continually evolving and growing. As we change and grow new niches present themselves. And of course there are still niches waiting to be discovered.

You can use any number of keyword tools, brainstorming approaches and resources to discover your ideal niche. Start with what you know, are good at, and are interested in. Allow the brainstorming process to lead you in the right direction.

Myth #2  You Have to Choose a Niche You Know

Fact: Many people achieve great success online in a niche they previously knew nothing about. For example, in the story of Julie and Julia which was made into a movie Julie set about to learn to cook and blog her way through Julia Child’s cookbook. She knew next to nothing about cooking before she started. That’s a very Hollywood example to be sure. The point is you can create a “beginner” niche and learn right along with your prospects and readers. You don’t have to know or be an expert in your niche to succeed.

Myth #3 Niche Marketing is only for Affiliate Marketers

Fact: Niche marketing has been around for far longer than the concept of affiliate marketing. Companies learned long before the Internet was a glimmer in anyone’s eye that specializing and focusing on a small target audience reaped profits. So no, you don’t have to be an affiliate marketer to benefit from niche marketing. You can be a service provider, retailer, information marketer, blogger or an affiliate marketer. You choose how to best monetize your niche.

Finally, some people will tell you that you have to have a niche to succeed. It’s strongly recommended. A niche will help you reach an audience faster and you can develop a loyal community of followers and customers. However, if you have other ideas about the business you want to create and are not focused on immediate profits then create your plan and take action. If you do want profits sooner rather than later and you want to have an online presence quickly, choose a niche.

Niche marketing is a hot topic amongst internet marketers, business coaches and business building experts. It’s strongly recommended online and in books as the way to succeed on line. However, even if you’ve read up on niche marketing, or if you’re new to the concept, you may likely have a few questions. Let’s see if we can help clear them up.

#1 What is a niche?

A niche is a smaller portion of a market. For example, books is a market. Used books is a smaller and targeted portion of that market. Used romance novels is an even tighter niche. You may also hear the term micro niche. Continuing with our example, a micro niche might be used romance novels from the 1980’s. Or used romantic suspense novels. A micro niche is an even tighter sub niche.

#2 Why Niche?

Choosing a niche can help you:

- Increase your profitability
- Create a community of followers and fans
- Establish a loyal group of customers
- Reach your prospects faster because you have less competition
- Build credibility and trust because you’re an expert on a specialized topic.
- Help you build a strong and recognizable brand amongst your fans.
- It’s also often easier to set up, grow and enjoy a niche business.

#3 How Do You Define a Niche?

A niche can be based on or defined by any number of things. For example:
Demographics – the age, marital status, or sex of your audience are examples of demographics. For example, used romance novels for single men. That’s probably not a great niche but it’s a good example of one!

Region – you can define a niche based on a geographic location. For example, Southern used romance novels or used romance novels for Midwest readers.
Culture and/or religion – used Christian romance novels or used romance novels for Latin women.

Skills and abilities – a beginner’s guide to finding the best used romance novels. The word beginners is the key here.

As you can see there are many ways to define a niche. It doesn’t have to be defined by the product or service itself.

#4 How Do I Choose a Niche?

To be honest, unless you stumble upon a niche, finding an ideal one requires patience and diligence. It can take time to find a niche that:

* Appeals to you
* Has high demand – high enough  to warrant a business website
* Low supply – not too low. If no one is marketing to an audience it may mean that there’s no profit potential.
* Profit potential – can you make money from this niche?

Start by brainstorming the possibilities. Get crazy with this step. Really challenge yourself to think about all of the potential niches for any idea that inspires you. Then research the idea using keyword research tools. You may have to go back to the drawing board several times. However the end result of your hard work and patience will pay you back kindly.

Once you have your niche business up and running it’s time to turn your attention to growth tactics. Presumably you want to attract visitors and profits to your business. And that’s actually the first step to any new growth tactic. Decide what goal you want to achieve. What’s the purpose of the tactic? Let’s take a look at a few potential goals and some ideas to achieve them.

#1 Grow Your Opt in List.

One of the first things most successful business owners will advise is to focus on growing your subscriber email list. This list can provide profits for years to come. So how do you grow an opt in list?

Give something away – this is usually in the form of a download. It can be an ebook, a report, a how to video, an interview with an expert.  You decide what your audience would value most.

Sweepstakes or contest – You can also hold a contest or a sweepstakes and collect email address, and permission to market to the email. For example, you might give away a free membership to a relevant site, a gift card, an electronic device or a magazine subscription.

PPC Advertising – PPC advertising is actually a great way to drive traffic to an opt-in form. Make sure you’re advertising your giveaway offer and not the subscription itself.

Make sure that you’re also connecting with the people on your email list. This is how you earn profits and grow your business. Send them valuable information and market products, services or information that they will appreciate and buy.

#2 Increase your Traffic

In theory the more website traffic you have, the better. Certainly you want to reach as many people in your prospective audience as possible. Traffic can be increased in any number of ways. In addition to publishing content on your site consider:

* Guest blogging
* Print publication
* Press releases
* Article marketing
* Social networking

Keep an eye on your analytics. You can then see which tactics are most effective in helping you reach your traffic goals.

#3 Increase Profits

Profits can be increased in any number of ways. The key is to choose a tactic that supports your existing business model and the needs of your audience. Consider:

* Membership marketing – create and sell a monthly membership.

* Partnerships – partner with another relevant company to create a product or promote each other’s products or services.

* Information marketing – write a book, create a home study course or a video product and sell it to your audience. Make sure it solves a pressing problem your audience is struggling with.

* Affiliate marketing – find a few companies you’re familiar with and respect and promote them for affiliate commissions.

It is strongly recommended that you choose one goal and tactic and put all your energy into making it successful. Too many people juggle multiple tactics at once and the results can be chaotic and underwhelming.

Once a tactic is implemented successfully and achieving your desired results, then you can move onto the next business building goal.

Once you have defined a niche and launched your business website it’s time to create content. In fact you may want to create a bit of content before you launch your website. Then you can launch it and already have something to offer. When writing content for your new website it’s important to make sure you’re creating the right content. What’s the “right” content? Content that appeals to your niche.

Writing for your niche can be a bit of trial and error. That’s okay. Simply install analytics and pay attention to what draws people to your website and what types of content they read. Then you can modify your content to fit their interests, needs and desires.

There are, however, a few keys to consider.

#1 Your Voice

As a business owner you’ll likely establish your own voice. Your voice is your personality or the tone of your content. For example, you might have a very sarcastic sense of humor or you might be opinioned. Establishing a strong voice will likely put some people off of your content. However, it’ll also attract others. It’s a bit of give and take. A voice does help brand your business and helps establish liking. Liking is a very important buying trigger. We buy from people and companies we like.

#2 Need

What does your audience need? Articles don’t have to be limited to how to formats. Though this format is very popular and often very useful. You can also create lists, write reviews, publish opinion or editorial pieces or simply offer information. Pay attention to what your audience actually needs from you. And then give them what they need.

#3 Format

You’ve probably already noticed that online content is formatted much differently than print content. Or at least it should be. It’s difficult to read large blocks of content online. Additionally, because people are often in a hurry and they’re exposed to so much information on a daily basis, people tend to skim articles. They look for keywords and nuggets of information rather than reading an entire article. Your formatting can help support their reading style.

Bullets, lists, subheadings and bold lettering all help guide your reader through your content. This article in fact is a good example of online formatting.

As you begin to learn what your audience responds to you can formulate a more consistent content plan. In the beginning do your best based on the three suggestions listed above. Format for your reader. Try to offer value that fits your audience’s needs and establish your own voice.