Marketing Guide Secrets

Once you have your niche business up and running it’s time to turn your attention to growth tactics. Presumably you want to attract visitors and profits to your business. And that’s actually the first step to any new growth tactic. Decide what goal you want to achieve. What’s the purpose of the tactic? Let’s take a look at a few potential goals and some ideas to achieve them.

#1 Grow Your Opt in List.

One of the first things most successful business owners will advise is to focus on growing your subscriber email list. This list can provide profits for years to come. So how do you grow an opt in list?

Give something away – this is usually in the form of a download. It can be an ebook, a report, a how to video, an interview with an expert.  You decide what your audience would value most.

Sweepstakes or contest – You can also hold a contest or a sweepstakes and collect email address, and permission to market to the email. For example, you might give away a free membership to a relevant site, a gift card, an electronic device or a magazine subscription.

PPC Advertising – PPC advertising is actually a great way to drive traffic to an opt-in form. Make sure you’re advertising your giveaway offer and not the subscription itself.

Make sure that you’re also connecting with the people on your email list. This is how you earn profits and grow your business. Send them valuable information and market products, services or information that they will appreciate and buy.

#2 Increase your Traffic

In theory the more website traffic you have, the better. Certainly you want to reach as many people in your prospective audience as possible. Traffic can be increased in any number of ways. In addition to publishing content on your site consider:

* Guest blogging
* Print publication
* Press releases
* Article marketing
* Social networking

Keep an eye on your analytics. You can then see which tactics are most effective in helping you reach your traffic goals.

#3 Increase Profits

Profits can be increased in any number of ways. The key is to choose a tactic that supports your existing business model and the needs of your audience. Consider:

* Membership marketing – create and sell a monthly membership.

* Partnerships – partner with another relevant company to create a product or promote each other’s products or services.

* Information marketing – write a book, create a home study course or a video product and sell it to your audience. Make sure it solves a pressing problem your audience is struggling with.

* Affiliate marketing – find a few companies you’re familiar with and respect and promote them for affiliate commissions.

It is strongly recommended that you choose one goal and tactic and put all your energy into making it successful. Too many people juggle multiple tactics at once and the results can be chaotic and underwhelming.

Once a tactic is implemented successfully and achieving your desired results, then you can move onto the next business building goal.

Here are a few places you might want to advertise your online business offline. These are but a few but should give you an idea of what you might want to do. See how many more you can come up with.

Magazines — There are many magazines that accept advertisements from businesses large and small for a reasonable price. Do your research and you’ll do well. Remember to target your advertising no matter what venue you place the advertisement to your target market.

Newspapers — Newspapers are not dead yet. You can get some good deals with companies who place ads with a lot of newspapers at once taking up space that was not sold to save money. If this type of advertising did not work, would the same ads appear over and over again?

Local Publications — Don’t discount your local magazines and newspapers for excellent places to advertise and market your online business offline. You can get some great deals and depending on how large the readership is, you can reach thousands of people in your target market with this method.(Remember that local publications might need content too!)

Sponsorships — There are many opportunities to sponsor events both locally and nationally. When you sponsor an event offline, it’s similar to sponsoring an online event. You donate some products, services, content, or something of value, even pay for a spot and you get your name on the brochure, in the marketing materials, the announcements, and on placards at the event itself.

Trade shows — You can go to tradeshows. No don’t go to a tradeshow that is only going to feature tons of people just like you, nope, go to where your client is. If you serve book authors, go to where book authors go. If you service Internet Marketers go to where they are. Whomever your target market is go to their tradeshows.

Car Magnet — You can purchase a car magnet that is you put on the side of your car. This way every place you go without saying a word, you are marketing your online business offline. Make sure you put all the information you can on the magnet, such as your website URL.

Car Stickers — Design and purchase a window sticker for your car with the URL of your website the main focus. Consider your design carefully, look at other window stickers and try to pick one that people can read easily. A memorable domain name helps too.

T shirts — Pass out T-shirts to your friends, family, and give them as premiums to as many people as you can afford. T-shirts and other premiums such as fridge magnets, pens, calendars, and other physical items are fabulous to give out to bring more offline people to your website.

TV Commercials — Yes, you can afford to run a television commercial if you pick your local venue. You  might be surprised at how inexpensively you can do it. You can create your commercial with Camtasia and your Flip Cam which will make it even less expensive. Don’t be afraid to check it out.

To learn more be sure to pick up a copy of my no cost report, Quick Tips for Marketing Your Business Offline, so you can learn more about marketing your business offline.