Marketing Guide Secrets

Today, many people are still wary about the effectiveness of mobile marketing, but in actuality, the mobile marketing statistics show that it is indeed the only way to go. Perhaps you can see  the fact that more and more people are starting to use different mobile devices and that the traditional forms of marketing are not as effective anymore. A few of the mobile marketing statistics are gathered from various researches that will show how relevant this new form of marketing is in this day and age.

An important mobile marketing fact is the quantity of customers associated with mobile devices among individuals. In a research study released by Accenture in October 2008, 21% of the participants selected mobile phones as the second most favored consumer electronics by US web customers as of December 2007, which is second only to 51% who selected laptop or desktop computers. However that is nevertheless the actual number for the baby boomers generation or those who are 45 years of age or older. On the other hand, 47% of Gen Y participants or individuals that tend to be aged 18-24 selected mobile phones over the other consumer electronic products. These types of numbers point out the growing choice of mobile phones as a medium among younger people. This is a rather important predictor that mobile advertising is certainly the wave of the future.

An additional point of the related mobile marketing data is there is a substantial improvement in recall and comfort and ease with mobile advertisements. The research released by Nielsen Mobile on March 2008 suggested that individuals are really becoming much more okay with mobile ads. The research discovered  that the recall rate of viewing mobile advertising increased by 38% from 42 million to 58 million throughout the second to fourth quarters of 2007. In addition, 51% or more than fifty percent of mobile data clients replied to an advertisement which they saw. This indicates a growing pattern of openness among mobile phone customers  in relation  to mobile marketing.

The ramifications of these types of mobile marketing statistics tend to be huge because they all point out to the growing trend of mobile advertising. While the data that are offered here are limited, results from other research can support the conclusion that mobile marketing is actually here to stay for a very long time.

Mobile marketing is becoming a means of list building as well because your ads and squeeze pages are able to get directly to your targeted group. If you want to get a look at an easy and effective way to get this done have a look at Mobile Monopoly. Adam Horwitz the producer of Mobile Monopoly has a quick and easy way for you to reach your targeted audience. He even offers a product to get your squeeze page to show on mobile phones. Give it a try.

Technorati Tags: mobile marketing, mobile phones, mobile monopoly, mobile marketing statistics

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