Marketing Guide Secrets

Over the last few years, social networking has exploded on sites like Facebook and Twitter. There are literally millions of people on those sites at any given time, and no matter what market you’re working in there will be people interested in it on those sites. Let’s look at how you can leverage them to get more traffic to your sites.

The first thing you need to keep in mind is that most of the people who use sites like Facebook and Twitter don’t necessarily want to be marketed to. If you start sending one pitch after another, chances are you’re not going to have very good results.

These are “social” sites so you need to treat your friends or followers much the same as you would treat them in a “social” situation in real life. You wouldn’t show up at a party and start giving everyone you talked to a sales pitch for your new product, so don’t do that on these sites either.

Instead, share valuable information about your market, mixed in with other useful stuff that isn’t necessarily directly related, and build a reputation as someone who provides value. Then when you do share a promotional link of some sort, your followers are going to be much more likely to check it out.

When you’re getting started on these sites, look for people who are interested in similar things. This might be product owners if you’re an affiliate, competitors or high-profile people in whatever market you’re operating in.

Follow them, but also look at the other people who are following them. Those are the people you really want to connect with, since they’re obviously interested in that market.

On Twitter, you can follow some of those people, and then start creating relationships by re-tweeting and responding to some of their posts, as well as the well-known people’s. This is much more likely to get noticed, since many of those people won’t have large following that constantly interact with them.

With Facebook, look for Groups and Pages that are related to your market and start interacting with people on them. This will help you to build relationships there, and ultimately those relationships can help you increase your traffic as those people become familiar with you.

Does this sound like it’s hard work and time consuming? It is, to a certain degree, but as long as you budget your time wisely it doesn’t have to eat up a lot of it. There are shortcuts out there for building huge lists of followers and friends, but having a huge list of people who don’t know who you are and don’t care what you say isn’t nearly as effective as a small list of people who do.

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