Marketing Guide Secrets

The Social Media for Business PLR Package is now available brought to you by Melissa Ingold from SpecialReportClub.com.

This package is really for action takers and will include 5 lessons, 5 checklists, a sales letter and ecover for the 5 week training course.

The course includes:

* Week 1: Intro to Social Media in Business

* Week 2: Facebook for Business

* Week 3: Google+ for Business

* Week 4: Twitter for Business

* Week 5: LinkedIn for Business

You could set this up as a 5 week training course, use it as a 5 week fixed term membership, make videos and sell it as video training, set it up as content for offline presentations and a whole lot more.

This PLR package has been 100% custom created by the Special Report Club and is NOT reseller PLR, which means you will not find anyone else selling this package with PLR rights (if someone else is selling this as PLR, they are doing it illegally).

This package will not be around for long so make sure you get over and check out the Social Media for Business PLR Package.

Small businesses cannot afford to market themselves like big businesses. Rather than brand advertising, which takes a long time, small business advertising needs to bring in profits, fast. Here are a few advertising ideas that will get you quick results.

=> Share an Ad Space

Can’t quite afford a newspaper ad? Why not split it with a few partners instead?

Purchase a large ad spot in your local newspaper. Then, split the ad with your partners. You’ll often spend less money than if you bought a smaller ad.

You’ll also build relationships with potential partners and build a relationship with the advertiser, leaving room for more future deals to take place.

=> Try Postcard Marketing

Postcard marketing is one of the most cost-effective ways you could market your business. It costs just pennies per postcard and can often be extremely targeted.

If you run a local business, you can mail just the people within a few miles of where your business is located. You could even mail just certain people from certain lists who are near your area.

Because you can target people so specifically using such a wide range of options while spending just pennies per person, postcard marketing can be an incredibly effective marketing tool.

=> Facebook Pay Per Click

Facebook allows small businesses to target very specifically the people they want to market. Unlike data you get for postcard marketing or other kinds of marketing, Facebook data is submitted willingly by users and likely to be much more accurate.

You can expect to pay about 50 cents per click. You can target by age, location, gender, interests, marital status, income and a lot more.

Let’s say you own a local consulting business, catered towards helping small business owners get off the ground. How might you use Facebook to get new customers?

First, you might start with individuals earning $30,000 or more. You might target people between 25 and 50, whose interests include business.

Then you’d write an attention-catching and informative headline and advert, along with a photo that really jumps off the page.

=> Customer Loyalty Programs

Customer loyalty programs have traditionally been very successful for small businesses. For example, for every 10 slices of pizza someone buys, they get 1 slice free.

This creates the psychology of people who come back for more, especially as they get closer to getting their free slice. If there are three pizzerias with comparable pizzas in the area but only one has a loyalty program, they’re likely to go to that one instead.

These are just a few small business advertising ideas that can yield results quickly. Testing any of these ideas shouldn’t take more than a month or two and the results should be apparent almost immediately.

Over the last few years, social networking has exploded on sites like Facebook and Twitter. There are literally millions of people on those sites at any given time, and no matter what market you’re working in there will be people interested in it on those sites. Let’s look at how you can leverage them to get more traffic to your sites.

The first thing you need to keep in mind is that most of the people who use sites like Facebook and Twitter don’t necessarily want to be marketed to. If you start sending one pitch after another, chances are you’re not going to have very good results.

These are “social” sites so you need to treat your friends or followers much the same as you would treat them in a “social” situation in real life. You wouldn’t show up at a party and start giving everyone you talked to a sales pitch for your new product, so don’t do that on these sites either.

Instead, share valuable information about your market, mixed in with other useful stuff that isn’t necessarily directly related, and build a reputation as someone who provides value. Then when you do share a promotional link of some sort, your followers are going to be much more likely to check it out.

When you’re getting started on these sites, look for people who are interested in similar things. This might be product owners if you’re an affiliate, competitors or high-profile people in whatever market you’re operating in.

Follow them, but also look at the other people who are following them. Those are the people you really want to connect with, since they’re obviously interested in that market.

On Twitter, you can follow some of those people, and then start creating relationships by re-tweeting and responding to some of their posts, as well as the well-known people’s. This is much more likely to get noticed, since many of those people won’t have large following that constantly interact with them.

With Facebook, look for Groups and Pages that are related to your market and start interacting with people on them. This will help you to build relationships there, and ultimately those relationships can help you increase your traffic as those people become familiar with you.

Does this sound like it’s hard work and time consuming? It is, to a certain degree, but as long as you budget your time wisely it doesn’t have to eat up a lot of it. There are shortcuts out there for building huge lists of followers and friends, but having a huge list of people who don’t know who you are and don’t care what you say isn’t nearly as effective as a small list of people who do.