Marketing Guide Secrets

Here are a few places you might want to advertise your online business offline. These are but a few but should give you an idea of what you might want to do. See how many more you can come up with.

Magazines — There are many magazines that accept advertisements from businesses large and small for a reasonable price. Do your research and you’ll do well. Remember to target your advertising no matter what venue you place the advertisement to your target market.

Newspapers — Newspapers are not dead yet. You can get some good deals with companies who place ads with a lot of newspapers at once taking up space that was not sold to save money. If this type of advertising did not work, would the same ads appear over and over again?

Local Publications — Don’t discount your local magazines and newspapers for excellent places to advertise and market your online business offline. You can get some great deals and depending on how large the readership is, you can reach thousands of people in your target market with this method.(Remember that local publications might need content too!)

Sponsorships — There are many opportunities to sponsor events both locally and nationally. When you sponsor an event offline, it’s similar to sponsoring an online event. You donate some products, services, content, or something of value, even pay for a spot and you get your name on the brochure, in the marketing materials, the announcements, and on placards at the event itself.

Trade shows — You can go to tradeshows. No don’t go to a tradeshow that is only going to feature tons of people just like you, nope, go to where your client is. If you serve book authors, go to where book authors go. If you service Internet Marketers go to where they are. Whomever your target market is go to their tradeshows.

Car Magnet — You can purchase a car magnet that is you put on the side of your car. This way every place you go without saying a word, you are marketing your online business offline. Make sure you put all the information you can on the magnet, such as your website URL.

Car Stickers — Design and purchase a window sticker for your car with the URL of your website the main focus. Consider your design carefully, look at other window stickers and try to pick one that people can read easily. A memorable domain name helps too.

T shirts — Pass out T-shirts to your friends, family, and give them as premiums to as many people as you can afford. T-shirts and other premiums such as fridge magnets, pens, calendars, and other physical items are fabulous to give out to bring more offline people to your website.

TV Commercials — Yes, you can afford to run a television commercial if you pick your local venue. You  might be surprised at how inexpensively you can do it. You can create your commercial with Camtasia and your Flip Cam which will make it even less expensive. Don’t be afraid to check it out.

To learn more be sure to pick up a copy of my no cost report, Quick Tips for Marketing Your Business Offline, so you can learn more about marketing your business offline.

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